You can spend hours designing and printing the perfect business card. Getting this stage right is important, but it's all for free unless you get those business cards to the right people the right way. Business cards at home or in the office in their box don't work for you, however, you don't want them scattered haphazardly around your area like scraps of paper. So come up with some strategies to provide her with useful contacts.
Always keep business cards with you. Keep some in your wallet and even have a special card case – this looks professional and keeps it neat in your pocket.
Keep a spare box of cards in your car's glove box, in case you hand out more than you expect one day. The idea is to be able to give as many benefits as possible without running out. Remember, the idea is to exchange Custom Shaped Cards, rather than just hand out your own business cards.
You are building a two-way network. So when you meet someone you feel would be a good contact, ask for their card first and present yours in return. Treat their card with respect – read it briefly and put it away in your wallet or card case.
Use your business cards when making social contacts as well, for example at your children's school. You can write your home or cell phone number on the back of the card to make it more personal, but you never know when there could be a useful business connection between the parents of your children's friends. This doesn't mean you have to talk to the store instead of cheering on a match – just promise to call each other in business hours to talk more and follow up.
Send a business card with every piece of mail that goes out of your business. This means that your existing contacts will have new cards to pass on to others, and you'll never know who you might reach that way.